Tag: casl

Zeal Tips

Creating a Newsletter that is Legal and Effective

Your e-newsletter engages and informs your audience. However, CASL (Canadian Anti Spam Legislation) laws need to be followed. While strict, following them is fairly straight forward and equally important, the regulations make it less likely that your newsletter will end up in the ‘spam’ folder.

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Your Newsletter and the Law

E-mailing a weekly or monthly newsletter to the people interested in your organization is a great way to keep them informed and engaged in your programs and events. But there a few things about that newsletter that you have to be aware of to make sure you are not breaking the law.

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