Your e-newsletter is a great way to inform and engage your audience. However, new laws are in place that need to be followed to ensure your newsletter is compliant. The CASL (Canadian Anti Spam Legislation) regulations are strict. Fortunately, following them is fairly straight forward.  Equally important, the new regulations make it less likely that your newsletter will end up in the ‘spam’ folder.

To learn more about CASL, visit fightspam.gc.ca.

To see some of other other tips, visit zealaccess.ca/tips